There is little point of having a state of the art web site if no one knows it's there! An all too common mistake by many businesses is to forget about SEO (search engine optimisation) when they launch a new web site, as they then just sit back and expect the traffic to flood in. Think of it like a new telephone service. Who will ring it if no one knows the number?

Web sites require careful, thoughtful marketing and promotion, which if done correctly can bring unrivaled traffic and new business to any company prepared to make the investment.

Web promotion should not be solely Internet based. A web site address should appear on all business literature such as headed letters, invoices, business cards and any traditional non web marketing campaign.

Many people use search engines (for example Google, Yahoo and MSN) to find website information. If your website cannot be seen on the first few results pages it may not be found.

Current estimates are that over 80% of search engine traffic comes from the "big three" search engines. In fact, recent reports suggest that Google alone has 75% of the traffic in the UK market.

• We know how to get listed on the major search engines. We use in-house technical expertise to optimise websites to enhance website visibility.
• Our high quality web standards-based approach gives our websites an advantage compared with non-standards based websites.

Web promotion using the Internet is another issue & can be split into the following...

WEB PROMOTION - WHAT ARE THE OPTIONS?

SEARCH ENGINE OPTIMISATION - Maximise FREE search engine traffic

LINKING STRATEGIES - Analysing, finding and creating links from suitable partner sites

EMAIL MARKETING - HTML email campaigns for existing & potential clients

PAY PER CLICK - Marketing strategies for pay per click directories

An effective web promotion campaign should focus on one or any combination of the above methods.